Link clicks account for 92% of all user interaction with tweets. (Source: HubSpot) Link clicks are your easiest and strongest chance of gaining views and shares for your content.
78% of people who complain to a brand via Twitter expect a response within an hour. (Source: Lithium) Customers are turning to social media outlets to unleash their frustration or questions. Make sure you are actively engaged on your social networks.
There is a total of 1.3 billion accounts, but only 328 million are active. (Source: Business Insider) According to Content Marketing Institute predictions for 2016, as Twitter’s sign-up growth has slowed down, it will boost its stock price by making ads more prominent, so be ready to start paying for visibility.